September 8, 2020
Sales of chocolate and candy have increased in the US amid the coronavirus pandemic, according to latest National Confectioners Association research.
Findings from the organisation’s latest study revealed that consumers were seeking comfort during what has been been a very serious and uncertain time, with American having been one of the worst affected nations in the world.
According to the NCA’s study, consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives.
Consequently, overall sales of chocolate and candy have increased 3.8% with chocolate (+5.5%) and premium chocolate (+12.5%) outpacing the rest of the category. The grocery channel has become a key driver for chocolate and candy sales growth as consumer behaviours continue to evolve during the pandemic and more people shop at grocery stores. In the grocery channel alone, chocolate and candy sales are up 16.6% with chocolate (+17.9%), premium chocolate (+21.4%) and non-chocolate (+13.5%) all performing very well. This data is based on NCA’s analysis of sales performance from March 15, 2020 to August 9, 2020.
With the Key US Halloween season around the corner, there is no doubt that people have questions about what to expect. Whether this year’s festivities mean more time at home or just more time celebrating the season throughout the month of October, AlwaysATreat.com/HalloweenCentral has you covered with inspiration for a creative, fun and safe Halloween.
There will be regional differences across the country in terms of how people choose to celebrate the Halloween season during the month of October, but one thing is for sure – Halloween is happening.
NCA president and CEO John Downs (pictured) believed that the key celebration may be a little different this year, but noted that the majority of families in the US would be marking the occasion despite coronavirus challenges.
He said: “Let me say it once and for all – Halloween 2020 is on! Every community across the country is going to have a different approach to celebrating the Halloween season. But importantly nearly two-thirds of adults (63%) agree that people will find creative and safe ways to enjoy Halloween this year.
“For some, that may mean a socially distanced celebration or trick-or-treating with proper precautions. For others, that may be a celebration at home, like a virtual costume party or a marathon of favourite Halloween movies. No matter how families decide to celebrate, it’s important that they follow the guidance issued by the Centers for Disease Control and Prevention (CDC) and their individual state and local health authorities. The seasonal celebrations will change this year, but there will still be plenty of Halloween fun – and Halloween treats – to be had.”